Medical logos often make use of standard medical symbols like the caduceus, medical cross, or a typical EKG/ECG graph. The benefit of using these symbols lies in the fact that they place the logo and the company it represents firmly within the medical industry, making clear to all the nature of the company's business.

The drawback of using standardized medical images in medical logos is that inevitably there will be other logos that use the same images, making it harder to distinguish your medical company from the rest.

As a general guideline medical logos can use standard medical images, but these should always be either customized or used in combination with other unique logo elements in order to clearly differentiate the company.

COLORS IN MEDICAL LOGOS

There are of course no rules when it comes to colors, but most medical logos use a combination of either red and blue or red and green. The reds used are typically darker rather than bright reds and the greens/blues often tend towards teal.

As with standard medical industry symbols, using "normal" or "expected" colors can be a plus, but breaking away from those color norms immediately differentiates your medical logo.

MORE MEDICAL LOGOS

For some examples of our work in this industry, please refer to our examples of medical logos and hospital logos. Also see our article on medical logos.