| How
do I choose a logo developer?
There are thousands of logo design firms out there.
LITERALLY.
How do you choose which one to trust with your
logo development?
The first rule is:
If you're unsure about a logo development company, show
them the door. There are many where they came from.
The second rule is:
Price is not always an indication of quality. Internet logo development
services compete in a global arena. Some of them are US based,
some sit in Guatemala. They could deliver the same product at
radically different prices.
How much should
I pay?
You should not pay more than $500 for a logo -
and definitely not less than $100. Cartoon and mascot logos are more difficult so they go up to about $2,000.
Yes, you can buy a "logo" for under
$100. The catch is that these very cheap logos are usually resold.
No, I'm not kidding. They sell the same logo to many different
companies. Yes, it's rediculous.
I once saw "template" logos going for
$4.
Look, over the next 5 to 10 years you're probably
going to spend thousands of dollars on burning that logo
into the minds of your target audience. All
that money is wasted if you have to start from scratch with a
real logo later on. Better to get it right - right
from the start.
What about "pre-designed
logos"?
Yes, that's a good option, provided that they
are not resold. The correct terminology is:
Template logos: Logos that are resold
Pre-designed logos: Unique logos, designed from
scratch, each sold only once.
The problem is that some design firms call their
template logos "pre-designed" logos. Sometimes they
even charge higher rates to add to the deception.
There are only a handful
of sites that sell real (unique) pre-designed logos.
You're on one of them. The pre-designed section of this site is
here. If you shop around for
pre-designed logos, always read the fine print!
What do I really
need?
That depends on what you're using the logo for.
For web use:
You need a jpg file and/or a gif file. Here at Biz-Logo we send
clients a couple of gif files in different sizes. Gif files tend
to be smaller (depending on the complexity of the logo) which
means they load faster on a web site. We also send you a very
large jpg version of the logo from which your site developer can
produce decent quality copies in different sizes.
For desktop printing:
If you're printing your own letterheads etc., you need a large,
300dpi version of the logo in jpg, bmp, tif or psd format. Jpg
is the most common format. We normally send a 300dpi jpg in color
and include a black and white version for use on faxes etc.
For professional printing:
If you're having business cards etc. printed or if you print anything
bigger than letter size, you'll need a vector image of the logo.
All that is, is a format that's based on mathematical formulas
rather than resolution - which means you can stretch it to billboard
size without any loss in picture quality. Your logo developer
should be able to give you either a cdr (Corel), ai (Adobe Illustrator)
or eps (Encapsulated PostScript) file. Preferably they should
be able to produce any of these depending on the format your printers
require. We send clients a cdr file as standard and send additional
formats on request. No charge.
This is something to watch out for.
There are logo developers who limit the number
of formats you receive - and make you pay for additional formats.
As far as we're concerned, logo developers get
paid for the DESIGN part. Sending the logo in all the necessary
formats is just part of making sure the product can be used as
intended. We consider that part of the job and do not charge extra
for it.
Oh, one more
thing...
Full color logos look great, but they cost a lot
more to print. A common mistake among novice designers is to go
ape with the color-depth... and you pay for it later.
Ideally your logo development should be done in
Pantone (printer friendly) colors. Four colors tops. The fewer
colors used, the cheaper it'll be to print.
Money-back guarantees...
Very rare in the logo development world.
To our knowledge, Biz-Logo.com (this site) is
the only Internet logo design service that offers a full AND truly
unconditional money-back guarantee (details here).
Try us. Chances are that you'll love the logo we create for you.
If you don't, you get your money back and can try another design
firm. No strings attached.
>> Custom logo options
>> Pre-designed logos
>> Testimonials
>> Examples
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