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LOGO DEVELOPMENT

Having a new logo developed for your business can either be a smooth, pleasant
experience or an absolute nightmare. Here is a quick guide for business owners.

 

How do I choose a logo developer?

There are thousands of logo design firms out there.

LITERALLY.

How do you choose which one to trust with your logo development?

The first rule is:
If you're unsure about a logo development company, show them the door. There are many where they came from.

The second rule is:
Price is not always an indication of quality. Internet logo development services compete in a global arena. Some of them are US based, some sit in Guatemala. They could deliver the same product at radically different prices.




How much should I pay?

You should not pay more than $500 for a logo - and definitely not less than $100. Cartoon and mascot logos are more difficult so they go up to about $2,000.

Yes, you can buy a "logo" for under $100. The catch is that these very cheap logos are usually resold. No, I'm not kidding. They sell the same logo to many different companies. Yes, it's rediculous.

I once saw "template" logos going for $4.

Look, over the next 5 to 10 years you're probably going to spend thousands of dollars on burning that logo into the minds of your target audience. All that money is wasted if you have to start from scratch with a real logo later on. Better to get it right - right from the start.




What about "pre-designed logos"?

Yes, that's a good option, provided that they are not resold. The correct terminology is:

Template logos: Logos that are resold

Pre-designed logos: Unique logos, designed from scratch, each sold only once.

The problem is that some design firms call their template logos "pre-designed" logos. Sometimes they even charge higher rates to add to the deception.

There are only a handful of sites that sell real (unique) pre-designed logos. You're on one of them. The pre-designed section of this site is here. If you shop around for pre-designed logos, always read the fine print!




What do I really need?

That depends on what you're using the logo for.

For web use:
You need a jpg file and/or a gif file. Here at Biz-Logo we send clients a couple of gif files in different sizes. Gif files tend to be smaller (depending on the complexity of the logo) which means they load faster on a web site. We also send you a very large jpg version of the logo from which your site developer can produce decent quality copies in different sizes.

For desktop printing:
If you're printing your own letterheads etc., you need a large, 300dpi version of the logo in jpg, bmp, tif or psd format. Jpg is the most common format. We normally send a 300dpi jpg in color and include a black and white version for use on faxes etc.

For professional printing:
If you're having business cards etc. printed or if you print anything bigger than letter size, you'll need a vector image of the logo. All that is, is a format that's based on mathematical formulas rather than resolution - which means you can stretch it to billboard size without any loss in picture quality. Your logo developer should be able to give you either a cdr (Corel), ai (Adobe Illustrator) or eps (Encapsulated PostScript) file. Preferably they should be able to produce any of these depending on the format your printers require. We send clients a cdr file as standard and send additional formats on request. No charge.

This is something to watch out for.

There are logo developers who limit the number of formats you receive - and make you pay for additional formats.

As far as we're concerned, logo developers get paid for the DESIGN part. Sending the logo in all the necessary formats is just part of making sure the product can be used as intended. We consider that part of the job and do not charge extra for it.




Oh, one more thing...

Full color logos look great, but they cost a lot more to print. A common mistake among novice designers is to go ape with the color-depth... and you pay for it later.

Ideally your logo development should be done in Pantone (printer friendly) colors. Four colors tops. The fewer colors used, the cheaper it'll be to print.




Money-back guarantees...

Very rare in the logo development world.

To our knowledge, Biz-Logo.com (this site) is the only Internet logo design service that offers a full AND truly unconditional money-back guarantee (details here). Try us. Chances are that you'll love the logo we create for you. If you don't, you get your money back and can try another design firm. No strings attached.

>> Custom logo options
>> Pre-designed logos
>> Testimonials
>> Examples

 


Who knows, maybe your perfect logo is already in here somewhere. Each design sold only once.
Unconditional money-back guarantee.


Up to 15 unique concept logos to choose from and unlimited alterations to your chosen logo.
Unconditional money-back guarantee.

Examples

More info

Order


Up to 30 unique concept logos to choose from and unlimited alterations to your chosen logo.
Unconditional money-back guarantee.

Examples

More info

Order


Unlimited unique concept logos to choose from and unlimited alterations to your chosen logo.
Unconditional money-back guarantee.

Examples

More info

Order


Tell us what you want. We'll tell you what it costs. No obligation.


Already have a logo? Not happy with the quality? Logo repair and clean-up from only $50!



"I am so glad that I picked your company to help us with this important task and if creativity and fast service are the hallmarks of a successful design firm, then your firm must be proclaimed a winner!"
DEAN STALEY
DECASTA & ASSOCIATES, INC.

"It is so refreshing to do business with a company that knows and provides true customer service! Your company exemplifies the standard by which all business should be conducted. We couldn’t be happier with our professional logo and with the promptness of your responses to our emails as well as the delivery of our logo. It was truly a pleasure to do business with you and your staff."
LORIE HICKS
PCMD PLUS

"We appreciate your fast and professional service and will refer others to you. Thank you for the great job to you and your staff."
JOSEPH SETTLES
BMS COMMERCIAL FUNDING

"Andre,
Thanks for sending the final files so quickly. We open our business tomorrow so you really came through for us! Thanks for the excellent work and we'll be in touch for any additional needs."
JAY WILLIAMS
CLEAR SKY SOFTWARE

"I had tried one other logo design firm before biz-logo. They came back with five concepts - none of which were even close to what I wanted. I gave up my deposit and tried you guys. Your design blew me away. It is much more than I was expecting and for about half the cost of those other guys. I truly think I have the sharpest logo of any company in my industry now. Thanks for your excellent work."
RICH STOLTE
ACCUSOURCE ELECTRONICS

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