Logo Package: Silver
Special Instructions: The client wants a logo that will work on business cards, stationary and a web site.

Draft 1

These are about 1 third of actual size

Client likes designs C and F. Likes the way the name is done in both. Doesn't like the house image in C. Likes the house image in F, but it seems too high-tech. Want something less industrial looking. More homey, but not feminine.

Draft 2

Client is happier with the treatment of the houses in this draft, but feels it's still too industrial. Wants less hard edge, more organic. Wants to see softer fonts.

Draft 3

Client likes F and wants to continue with it. Also likes E, but "something about the house just isn't right". Wants to see F with smaller, more toned-down fonts - more like the font in E.

Redraw 1 (Draft 4)

Client wants to stick with the original font (design A), but wants the "construction" from design C, complete with the red line. Client bought a web site template from another design company and wants to see the logo in shades of blue and grey to fit the web site colors. The red must stay.

Redraw 2 (Draft 5)

Client wants design F as is. No more changes.

Final

Logo is delivered in the standard formats:

• logo.cdr (Corel file for professional printing)
• logo-big.jpg (Large, 300dpi file for desktop printing)
• logo-big-bw.jpg (Same as above but in black and white)
• logo-web1.gif to logo-web5.gif (Gif files for the web - in different sizes)

The logo is backed-up in case the client request another copy of one of the above files - or requests the logo in a different format, a different size, on a different color background etc.