 Logo
Design Guidelines #1
Your Logo
Has To Sell...
Before you come to us or any other logo design
company, make sure you understand your customers. Who are they?
What do they want? The most important consideration in logo design
is to have a logo that sells. Your logo design has to appeal to
your customers first.
We did a "Fly Adventures" logo design
for a South African extreme sports company. The logo design had
to work on a:
- T-shirt,
- bungee cord,
- canoe,
- door of the company Land
Rover and
- ... on a letterhead.
So ask yourself: Are my customers typically thrill-seekers
interested in an adrenalin rush or are they business owners looking
for simple solutions to business problems? Who are they and what's important to them?
Whatever your customer wants, your logo design
must tell them that they found it.
Logo Design Guidelines #2
Rising Above
The Noise...
The more crowded your market, the more important
it becomes to rise above the noise - and nothing rises above the
noise like a unique logo design.
 In
a time when search engines like Infoseek, Excite and Lycos all
tried to be more high-tech than everyone else, Google entered
the market with a logo design that looked like something made
from Lego blocks.
In all fairness, their logo design is only one
part of their success, but with a logo design as unique as this,
getting noticed is easy.
It gave them an edge.
Your logo design should do the same.
Logo Design Guidelines #3
Keeping It
Simple...
We regularly receive logo design orders from people who want the
logo to show what they sell.
It's good to have a logo design that shows
customers what you sell, but it is far more important to have
a simple logo.
 Mercedes Benz knows this. So does Esso, McDonalds,
Toyota, Apple, etc. etc.
Why does it matter?
It matters because you need to create brand
awareness.
Most of your customers will NOT
buy from you the first time they hear your name or see your logo
- and if your name or logo is hard to remember, every time they
see it will be the first time.
It has to stick. If it doesn't, your
marketing efforts will never be as effective as they can be.
Logo Design Guidelines #4
Keeping It
Practical...
 In
most cases a full color logo design looks better and understandably
it is also the one most people choose.
But depending on your needs, a logo with limited
colors or even a one-color logo design might be the more sensible
option.
The JV Miller logo is an excellent example of a simple yet elegant
one-color logo design.
The client needed something classy but did not
want to spend a fortune on printing, so we recommended going with
only one color.
Choose your color-depth according to your budget
and marketing plan. If you're placing your logo design on a delivery
van or web site, a full-color design is well worth the extra printing
cost. If your logo will mostly be seen on faxes and photocopies,
a simple one-color design is more practical.
Logo Design Guidelines #5
Only The Real
Thing...
So your niece is pretty good at this arty stuff?
Don't even think about it.
The benefits of using a real logo design company
is that they
- understand what makes a good logo design
- know what kind of files you need for printing
etc.
- work faster and do it better
- often offer support after completion of the
design.
Fortunately for you, you've already found one
of the best logo design companies on the Net...
Welcome to...
We do it better - and we'll give you your money
back if you don't agree.
Logo design is what we do. At Biz-Logo.com we
specialize in creating sales-getting business logos.
Although our prices are very competitive,
we are not the cheapest logo design company. There are literally
hundreds of logo design companies on the Net to choose from.
So why choose Biz-Logo?
We are the only logo design firm
(that we know of) that offers an UNCONDITIONAL
money-back guarantee. Paying a couple of dollars more is
well worth it when you get EXACTLY what you want - and your company
needs - or your money back.
You have the option to ask for a
refund at any time during the logo design process. One email to
our customer support address (help@biz-logo.com) gets you a full
and immediate refund. No questions asked.
This means you can try us -- risk-free
-- and decide for yourself if the logo design we come up with
is worth the money.
Our different logo design packages
puts a professional logo design within your reach, no matter
how small your budget.
Click here
to browse our logo design packages.
If you're not ordering a logo from
us today, bookmark this site now so you can find it again
when you need it.
If you have a question you want answered
before ordering your logo design, please ask. We'll send you all
the information you ask for and absolutely NOTHING else.
No spam - ever.
>> Click
here to ask a question about logo design.
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