Initials Logo

Initials Logo

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Initials Logo
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From the onset of this graphic design project, one could read the anticipation in the instructions of our clients. Their indications to in-house graphic designers ignited inspirational creativity.

Our clients are from Riverside, CT, United States of America. They have an engineering company specializing in civil and structural engineering, land surveying, and site planning. Instructions, encouragements kept rolling in, aiming at the very best graphic design results. Their business dates back to1871.

Comments such as: "Thanks for the help, designs, and patience. We've been thinking about the logos presented. There are three finalists, sort of, in their order of liking (1= front runner, 3= also ran) and "The reason the 'B' text was liked was because it brings "Engineers Surveyors Planners "to life".

Our Platinum Package offers unlimited options to enable both our clients and graphic designers to arrive at the same level of thought streams. Thirty two unique concepts designed with care and precision, brought the project to finalization.

The logo design is a brilliant example of simplicity. The letters A and K, foundation stones of the company, is the initial focus point. The logo is in fact the initials of the full name of the company.

The tag line rests at the base of the company name. Both the letter A and the spelling of the first part of the company name is colored green. Green is the traditional color, being the flagship color of the company. Silver (gray), and white are the other colors of their company.

The name of the fonts is AvantGarde Bk BT (Normal)(ENU).

The colors are Fill: 100% PANTONE 376 C, Outline: None, Fill: 100% PANTONE 574 C, Outline: None, Fill: 60% PANTONE 574 C, Outline: None and Fill: 100% PANTONE 576 C, Outline: None.

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