Company
Logo Design Guidelines #1
Logos That
Sell...
What is most important in a serious company logo
design?
The number one consideration with company logos
- or any logo design for that matter - is to create something
that the end user or customer will be able to identify
with. What the company CEO or marketing exec. thinks of the
logo should be secondary. There's no room for personal taste.
For example, sometimes being cool really
matters. We created a 'Fly Adventures' logo for a South African
extreme sports company. The logo design had to look cool on a
- T-shirt,
- bunjee cord,
- canoe,
- door of the company Land
Rover and
- ... on the company letterhead.
Before approaching us or any logo design firm
for your new company logo, make sure you know your customers.
Make sure you understand what your customers are looking for.
Are they thrill seekers who want fun or are they
business executives who want simple, effective solutions to business
problems? Your new company logo must tell them that they've
found what they were looking for.
Company
Logo Design Guidelines #2
Rising Above
The Noise...
The more crowded your market, the more important
it becomes to rise above the noise - and nothing rises above the
noise like a unique logo.
 Who's
company logo is this?
You don't need to know Hebrew (or whatever language
that is) to know who the big, yellow M belongs to.
In fact, you don't even need to see the big, yellow
M. Just hearing "big, yellow M" is enough. It has become
synonymous with 'McDonalds'.
Company
Logo Design Guidelines #3
Keeping It
Simple...
Many people make the mistake of wanting to
cram the entire company into the company logo. Some of the most
powerful and best known company logos in the world are also some
of the simplest:
What do these 4 companies know that this one
does not?
They know that the customer has to remember
the logo. If it is easy to remember, it is easy to trust.
Having a company logo that shows what you sell
is good, but having one that sticks in the customer's head is
better.
Company
Logo Design Guidelines #4
Only The Real
Thing...
So your niece is pretty good at this arty stuff?
Don't even think about it.
The benefits of using a real logo design company
is that they
- understand what makes a good logo
- know what kind of files you need for printing
etc.
- work faster and do it better
- often offer support after completion of the
project.
Fortunately for you, you've already found one
of the best logo design companies on the Net. Welcome to biz-logo.com.
We do it better - and we'll give you your money back if you
don't agree.
Click here to browse our
different company logo design packages. If you're not ordering
a logo from us today, bookmark this site now so you can
find it again when you need it.
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