Meet the logo customer...

The top rule of selling anything online (or offline) is to know who you are selling to. In the case of logos, you and I are targeting business owners or marketing executives. These folks are pretty high up in the business food chain.

Here are a couple of traits of our logo customers:

• They generally know what they want.
• Most of them don’t mind paying more for higher quality.
• They are almost always in a hurry. Give them what they want and step aside.
• Because most business people know very little about graphic design, they value service. They want to know that their designer will offer advice and guidance during and after the design process. Biz-Logo has a great track record in this area. If your customer needs convincing, send him to Biz-Logo’s testimonials:
  http://www.biz-logo.com/testimonials.shtml
• Business owners are alergic to anything that smells scammy. If it seems to good to be true, they will often give it a pass without investigating further.

Something to keep in mind:

If someone is on your design-related site, chances are that he needs design related info or a designer.

He already knows this.

In this case, a long speach about the value of a professionally designed logo is not necessary.

In fact, give him what he doesn't need and he'll loose interest.

Don't get lost in what you want to tell your site visitors. Put yourself in their shoes. Give them what they came looking for.