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What you should know about online selling
While marketing is about getting people into your shop, selling is about getting them to buy once they are there.
In this case most of the selling is Biz-Logo’s responsibility, but you still have to get them to click on that Biz-Logo link. It’s not that difficult, but there are some crucial do’s and don’ts here...
Do’s
Focus. Build a site or page about logo design specifically. On such a page the
link to Biz-Logo would make sense to your visitors and your click-through rate will be at least double the click-through rate of an untargeted page.
Make the link relevant. There are some great benefits to getting a logo from Biz-Logo. Tell them about those benefits (like the low prices of pre-designed logos) and then link straight to the relevant section on Biz-Logo.com.
Make the link easy to spot. If you remove the underline or make your link color something other than blue it might look cool, but you are making it more difficult for people to find links on your page.
Don’ts
Don’t clutter your site. If you are also an affiliate for a auto spares site and a scuba gear site, don’t mix it all together. Did you know that in a recent survey they found that the number 1 reason why people leave web sites is that they find the site confusing? Don't confuse them. Build a page for the auto spares, a separate page for the scuba gear and a separate page for the logos.
Don’t mislead. If you promise them more than Biz-Logo offers, you will get more clicks but fewer sales. This is obvious, I know, but so many people still get this one wrong.
If you use a banner to link to us (or anyone else), it should be the only banner on that page. One banner is fine. Two banners = you’re desperate. Three banners = you’ll sell anything for a buck.
Who’s the customer?
The top rule of selling anything online (or offline) is to know who you are selling to. In the case of logos, you and I are targeting business owners or marketing executives. These folks are pretty high up in the business food chain. Here are a couple of traits of our logo customers:
They generally know what they want. The ones who don’t still think they do. Most of them don’t mind paying more for higher quality.
They are almost always in a hurry. Give them what they want and step aside. Because most business people know very little about graphic design, they value service. They want to know that their designer will offer advice and guidance during and after the design process. Biz-Logo has a great track record in this area. If your customer needs convincing, send him to Biz-Logo’s testimonials:
http://www.biz-logo.com/testimonials.shtml
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