The biggest mistake affiliates make

There are many sites on the Net that are perfect examples:

A long list of links and little else... or worse, a long list of banners and little else!

If you have a site selling bicycles and you just drop a “logo design” link in there, nobody wins.

• Your visitor is distracted,
• you sell fewer bicycles and
• Biz-Logo won’t be able to turn that visitor into a client. She will be on our site for 5 seconds, see that it’s not about bicycles and leave.

Our bicycle girl is not “targeted”.

You and I are interested in targeted visitors. Targeted visitors who have their credit cards in their hands, looking for logos.

Where are these targeted visitors?

You need to create a site that targets small business owners. There is no getting around this one. We want small business owners because they are the ones who buy logos. Our bicycle girl is shopping for cycling pants. She will not buy a logo, even if we sell them at a penny a piece.

Agreed?

Ok. Now:
You have a site or a page that attracts small business owners in droves. Great. So you drop a “logo design” link in there and: Very little happens. One sale every other year. Your small business owner is not shopping for a logo. He’s on your site because you have info on business accounting software, for example. For him to click on that “logo design” link and buy a logo, you will either have to bore him to death with your accounting software sales pitch or we have to get lucky and find someone who is desperate for a logo. Neither is good enough. Neither will make you much money.

Remember: There are many logo design companies on the Net. He's not on any of them. He's on your site. If he just needed someone to point him to the logo companies, he'd go to Google. He needs more from you.

So here’s what you do:

Speak to him about logos. The types, prices, benefits, pitfalls, ideas, tools, designers. Give him your opinion. Share your experience. Convince him that his consulting business, grocery store or computer repair shop will make more money if it looks like a serious business - and you won’t be lying either. Convince him that he needs a logo from Biz-Logo.

You don’t have to sell him a logo. Biz-Logo will do that. You just convince him that he should be shopping for a logo... and that he should not put this off until he forgets all about it... and then give him that “logo design” link only when it makes sense for that link to be there.

Now we are selling!

You will be blown away when you see the difference this makes.